i.am+ is ushering in a new movement of culture tech that is the meeting point between art and science. Founded by global music artist and entrepreneur will.i.am, i.am+ is excited to debut a new product: i.am+ BUTTONS, premium Bluetooth earphones. BUTTONS are available today from iamplus.com, Apple Stores, apple.com, and high-end retailers worldwide.
Style icons, Naomi Campbell and Kendall Jenner, do not only appear in the campaign that is more in the vein of a publication than an advertisement, but are also co-owners of the company. “Getting to be a part of the i.am+ family was really important to me. i.am+ BUTTONS aren’t just earphones, they’re also an essential accessory that I consider an important part of what I’m wearing” says Jenner. The campaign also stars next-generation models Shaun Ross and India Love.
Founded by innovator and global music artist will.i.am, i.am+ is a Hollywood-based technology company where our mission is to create technology hits that create a ripple effect across pop culture. Our vision is to make artificial intelligence available to everyone by creating a community of creatives and coders. We believe that through music and technology as the first step, we can usher in a powerful new era built on AI.
The design-conscious and fashion forward BUTTONS fill a gap in the Bluetooth earphone market, offering a product that allows for high design without the loss of high technology. The iconic shape of vinyl records inspire the BUTTONS’ signature circular design that is crafted from machined metal and paired with a woven fabric cord that allows the wearer to easily integrate BUTTONS into their daily wardrobe. André Leon Talley, i.am+’s Style and Fashion Director said, “i.am+ has allowed me to fuse fashion and style with technology like it’s never been done before. People now have the opportunity to make a fashion statement with technology. I’ve loved every minute of working with will.i.am and the i.am+ family.”
With a lightweight, no-fuss form, BUTTONS are crafted to be worn all day as an accessory to any outfit as they magnetically clasp around the wearers neck and by the heart – representing love and a connection for music and conversation, providing art for your eyes and ears. “Technology doesn’t have to look like technology…It’s gotten to the point where no one has imagination. Everyone else is making what everyone else is making. We wanted to do away with all that…Now that technology is ubiquitous, shouldn’t you look fresh?” says will.i.am. Mirroring their elevated style, BUTTONS provide the wearer with optimized sound and clarity in their daily life. With a 30-foot Bluetooth range and built-in remote and microphone, BUTTONS deliver superior sound, deep bass, and continuous access to music and content.
i.am+ also gives back: Through their participation in Pledge 1%, i.am+ will donate 1% of net proceeds, 1% of staff time, and 1% of product to the i.am.angel Foundation, a 501(c)(3) non-profit that provides S.T.E.A.M. (Science, Technology, Engineering, Arts and Mathematics) education opportunities, scholarships, and college readiness programs to students from underserved communities, as well as supports FIRST robotics clubs and civic ‘appathons’ that help underprivileged high school students gain hands-on access to STEM and tech curriculums. will.i.am says “education is a solution to a lot of the world’s problems. When you buy i.am+ products, like BUTTONS, just know you’re helping build centers that teach kids important skill sets, keeps young people off the streets and gets them into building consumer electronics, and computer systems.”
